Toyota Land Cruiser Rox revealed: See new design, features, engine, specifications, and more

Key highlights

• Toyota unveils the Land Cruiser Rox off-road concept model
• Gets powered by a 2.4L hybrid-petrol engine
• Check all details including design changes, features, specs, and more

Toyota has blown the cover of its new off-road concept model based on the Land Cruiser 250. Called 'Toyota Land Cruiser Rox', this new concept is attracting a lot of eyeballs at the ongoing SEMA show 2024 in the USA. With its unique open-air driving experience and off-road equipment, the Rox concept of the Land Cruiser could make to production soon. Learn all the details of this unique concept model in our detailed report below.

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Toyota Land Cruiser Rox - design and features

The exclusively released images of the Rox concept show a unique design. Although it is based on the Land Cruiser 250, the Rox concept looks like a chopped-off version of it. It has new 'Skeleton' doors, a new chopped D-pillar, a big sliding soft-top roof for rugged use and open-air experience. Moreover, the cargo area of the flatbed has a cage-like structure offering luggage protection during off-road driving. Enhancing its off-road capabilities, it has steel bumpers on both ends with tow hooks. The side profile has massive 18-inch off-road wheels with big fenders.

Since the Land Cruiser Rox concept is based on 50% parts from Land Cruiser 250, its interior design looks familiar to the latter. Toyota has added rugged panels on the dashboard and door pads, that offer protection against rugged use. The weatherproof interiors are something similar to the Jeep Wrangler, which is a direct rival as well. Key features include - automatic AC, digital speedometer console, wireless phone connectivity, touchscreen infotainment system, multi-drive modes, etc.

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Toyota Land Cruiser Rox - engine and specifications

Powering the Toyota Land Cruiser Rox is a 2.4L hybrid petrol engine. Mated to a sturdy 4X4 drivetrain, it gets off-road specific tyres. Additionally, the suspension has been tuned specifically for expedition drives as it gets a TRD unit with special forged aluminum control arms on both ends. Toyota has also added a 4-inch lift kit to provide additional ground clearance to it.

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Toyota Land Cruiser Rox - UAE launch date and price

Currently, the revealed model is just in its concept stage. While Toyota says that it is a near-production-ready concept model, there is no word about the Land Cruiser Rox making it to the production line soon. However, catering to the popularity of the Land Cruiser brand, we suspect that Toyota can introduce the Land Cruiser Rox next year globally. If so, the UAE car market will be Toyota's top priority. The current Land Cruiser range in the UAE starts from AED 199,000 for the Prado.

Our verdict

Toyota Land Cruiser Rox is just a concept till now. However, the potential of such a specially-made off-road vehicle is high in the UAE. We sincerely wish that Toyota take it to the production line and launch is soon. The current-gen Land Cruiser 300 is also due for an upgrade which is suspected to happen next year. Tell us in the comments below what you think about the new Land Cruiser Rox concept model.